Netflix could lose 2.5 million subscribers following rate increase

Netflix could shed as many as 2.5 million paying customers as a result of its recent move to significantly increase the monthly cost of its DVDs-by-mail rental service.�Netflix announced earlier this month that it would be adjusting its monthly rate plans. Whereas subscribers had been able to stream unlimited digital content and receive DVD rentals by mail for as little as $9.99 per month, Netflix’s new combination plans start at $15.98 per month, a 60% increase. Research firm TDG polled 500 Netflix customers who subscribed to DVD and streaming combination plans at the time Netflix announced the price hike. Based on the results of that survey, TDG estimates that Netflix stands to lose between 12% and 15% of combo plan

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