comScore Inc. announced the launch of Device Essentials which is a new service that reports digital traffic as per devices ranging from computers and mobile phones to e-readers and gaming devices. Using this service, analysis traffic pattern from different devices was made in thirteen different countries including India, which showed that 7.4% of traffic comes from iOS devices while Android follows with 6.5% Share of Non-Computer Device Traffic for Selected Countries May 2011 Multi-Country Report for Selected Countries Source: comScore Device Essentials Tablets Mobile Phones Other Devices iPad Android Other Tablet iPhone Android Other Smart- phone Feature Phone iPod Touch Other Canada 33.5% 0.4% 1.3% 34.6% 8.2% 3.6% 1.5% 14.9% 2.0% Brazil 31.8% 1.6% 0.0% 21.0% 11.7% 11.3% 17.3% 4.1% 1.1% Germany 29.4% 0.9% 0.0% 35.1% 16.2% 4.6% 2.8% 8.3% 2.5% Spain 27.4% 0.8% 0.0% 34.2% 22.1% 7.2% 2.7% 3.6% 1.9% France 26.9% 0.6% 0.0% 34.3% 17.1% 5.7% 5.5% 3.9% 6.0% Singapore 26.2% 1.4% 0.1% 51.9% 10.0% 3.9% 1.5% 4.8% 0.2% Australia 25.9% 0.5% 0.0% 50.0% 10.5% 3.8% 1.8% 7.1% 0.4% U.S. 21.8% 0.6% 0.1% 23.5% 35.6% 6.7% 2.4% 7.8% 1.5% U.K. 21.3% 0.3% 0.0% 29.9% 15.1% 15.0% 8.2% 8.7% 1.5% Chile 12.9% 0.6% 0.0% 45.2% 13.9% 11.6% 9.1% 6.0% 0.7% Argentina 12.4% 0.4% 0.0% 12.5% 23.2% 16.8% 27.5% 6.7% 0.5% Japan 11.3% 0.0% 0.0% 49.5% 30.6% 0.2% 2.6% 4.7% 1.1% India 4.0% 0.5% 0.0% 2.8% 6.0% 14.1% 71.9% 0.6% 0.0% iOS managed to grab the cake when it comes to traffic in India, but this is mainly due to the contribution from iPad users with a whopping 4 % and also 0.6% contribution from iPod Touch. When it comes to mobile phones Android is way ahead of iPhones with 6.0% and the latter at 2.8%. Though there are Android tablets are available in India, �only 0.5% traffic comes from these devices which clearly shows that Android tablets are not very popular among consumers. Source: comscore
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