In spite of Nokia still reeling from its
direct sales-induced hangover, ZTE is pursuing this very sales model with hopes of bolstering its brand recognition -- and it's going to start with the tea and crumpets crowd of England. Following a recently-inked deal, unlocked ZTE handsets will be sold to British consumers through Brightpoint's online and retail distribution channels. While far from mainstream (despite 60 million units sold in 2010), the
Chinese manufacturer is looking to escape its
private-label shackles and "become a household name synonymous with high quality smartphones and tablets." Of course, the company must contend with a trending consumer preference for carrier-subsidized handsets, blamed by the bigwigs in Espoo as the reason for Nokia's direct-to-consumer pains. Still, if the Shenzen-based company finds any luck, Londoners will soon discover scores of
Amigos, Blades and Skates popping up on the Tube. Hungry for more details? Just follow the link after the break for the full PR.
Continue reading ZTE emerges from carrier shadows with direct sales strategy in UK
ZTE emerges from carrier shadows with direct sales strategy in UK originally appeared on Engadget Mobile on Mon, 18 Jul 2011 20:35:00 EST. Please see our terms for use of feeds.
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